My clients were looking to brand their new product. I completed industry and competitor research. I knew from experience that branding had to be flexible to fit on multiple aspect ratios. The client requested a design based on a mandala. We were also looking for a unique product name, with an available domain name. I can’t show the winning design since they haven’t started using it. I can show you one of the designs they didn’t choose. The peace sign design was strong and memorable contender. It also skirts the FDA regulations forbid making pain relief claims. Offering peace is unquantifiable, yet communicates general feelings of wellbeing.